Case study · Vattenfall ENPURE
Testing a product idea before it gets built
The goal was to communicate green electricity clearly, with a mobile-first approach. The target group was sharpened in focus groups, a prototype was tested and the feedback was analyzed systematically; the product was then developed further over several iterations.
ClientVattenfall ENPURE
My roleUX architect and lead
The task
Vattenfall wanted to know whether a new green electricity product would resonate with its target group before investing heavily in development.
Approach
- Target group defined with focus groups
- Prototype developed
- Surveys and feedback collected and analyzed
- Product improved in iterations, decisions based on usage data
